Favourite australian fashion brands


See who made the list of our favourite Aussie designers, and your comprehensive guide on where to shop the Australian fashion labels list online.

When it comes to fashion in the land Down Under, Australia has fast become the crème de la crème for designers and brands alike not only on our shores but right around the globe. Sure, we aren’t known for the makings of the High Street, but what we lack in that department we make up for in true homegrown talent who know how to sew a darn good pair of trousers.

Australian Fashion Week made its debut back in 1996, can you believe it, that’s 20 years in the making. Our first taste from the Australian fashion designer style stars began in the early 90s with Alex Perry and his glamorous gowns, and Ksubi - who still take us to denim heaven season after season. Fast forward to today we have the originals (#blessed) in the mix with an added array of labels to thank for our wardrobe of wonders. There’s Maurie & Eve and C/meo Collective, the Sydney born turned international stars Sass & Bide, Tome and Zimmermann, not forgetting the up-and-comers like Dyspnea and Backstage who proudly hold the Made in Australia title.

On another note, ‘tis the season to be shopping. (Because isn't it always?) It’s time to spend some of your hard earned dollar bills on that investment bag/coat/shoes you’ve been saving in your wishlist these past few months.

Need some inspiration? Go right ahead and add these beauties to your shopping cart. Freshen up your closet, and invest in the Best of Australian Fashion for this season and beyond.

Want more from Australian designers? See all the best from last Mercedes Benz Fashion Week Australia here.

We’ve got a pretty perfect bunch of Australian designers on our hands that you need to pay attention to. Here they are:

alice mccall afd

1. Alice McCall

This Australian designer is known for its uniquely feminine designs. Season after season, Alice McCall delights with dreamy designs and delicate detailing.

Shop it online:

realisation par afd

2. Réalisation Par

Conceived by Australian blogger/influencer turned designer, Alexandra Spencer and designer friend Teale Talbot, Réalisation Par is the brand that everybody is talking about. Réalisation does not create collections rather it focuses on crafting the perfect wardrobe staples and showstoppers. Modern but with a retro twist, you'll see these designs on every cool-girl Instagram.

Shop it online:

sir the label afd

3. SIR the Label

SIR is still a new kid on the block but is rising fast. In fact this brand is now officially stocked at Barney's. Standing for "separates, intimates and ready-to-wear", SIR is minimalistic and simple. The brand is self described as 'confident, distinctive and versatile.'

Shop it online:

bec and bridge afd

4. Bec & Bridge

This Aussie duo strikes a balance between aspirational and achievable fashion. You can count on being a repeat returner season after season.

Shop it online:

finders keepers afd

5. Finders Keepers

F is for Fun and Finders Keepers. A twist of playful prints with personality and modern shapes, the twentysomething girl has love heart emoji eyes for this Adelaide based label.

Shop it online:

zimmermann afd

6. Zimmermann

Wear-anywhere sundresses, playsuits in perfect prints and the best kind of swimwear, Zimmermann is an iconic Australian label made by women, for sartorially savvy women.

Shop it online:

by johnny afd

7. by johnny

Contemporary women's label by johnny has been making waves since bursting into the scene. Each collection goes from strength to strength with striking prints and futuristic shapes.

Shop it online:

camilla and marc afd

8. Camilla and Marc

Brother-sister duo - Camilla and Marc Freeman - have been in our wardrobes since 2003 bringing us a luxurious label to love forever and ever. Class tailoring, femme prints and sleek separates. PS - did you know they have a little sister, C&M?

Shop it online:

9. C/MEO Collective

Be the girl about town in C/meo Collective. Taking the trends to the streets with its own flavour, this label boasts an affordable luxe-look and has the attention from the world's fashion pack.

Shop it online:

ellery afd

10. ELLERY

Perth born Kym Ellery is a name not to be forgotten. Tinkering in the realm of dream-like avant garde collections, the parade of fabrics, smart-structured tailoring and unique choice of shapes add a certain attitude to your look.

Shop it online:

maticevski afd

11. Maticevski

Exquisite designs and exceptional quality make Toni Maticevski's collections nothing short of breathtaking. Modernity, innovation and beauty are prominent throughout his work.

Shop it online:

micahel lo sordo afd

12. Michael Lo Sordo

MLS captivates us with a certain romantic charm. The picture perfect dresses we saw on the runway at this year's Australian Fashion Week continue to have our hearts in a flutter.

Shop it online:

camilla afd

13. Camilla

With is rich bohemian prints and vibrant colours, you can spot a Camilla piece from a mile away. Unique, bright and unexpected, every Camilla design is a head-turner.

Shop it online:

sass and bide afd

14. Sass & Bide

Heidi Middleton and Sarah Jane Clarke set out to reinvent the wheel in the early 90s, fast becoming a must-have in every twentysomething's wardrobe they're best known for stunning embellishment and unique collaborations.

Shop it online:

manning cartell afd

15. Manning Cartell

Manning Cartell has evolved to become one of Australia's most respected and sought after labels. Its designs focus on sophisticated styles, tailoring and premium craftsmanship.

Shop it online:

ginger and smart afd

16. Ginger & Smart

Both polished and playful, Ginger & Smart is a brand for the cool and confident woman. Each season this label toys with completely different ideas whether it be bold prints or paired back monochromatic looks, all the while remaining true to the luxurious and contemporary aesthetic that's made the brand so popular.

Shop it online:

maurie and eve afd

17. Maurie & Eve

Made for the fun loving girl who likes to go Out-out, Maurie & Eve serves up a mix of feminine styles with a modern, tough edge and the best kind of fancy everyday-wear to be comfortable in. Chic is always on the agenda.

Shop it online:

aje afd

18. Aje

Be enchanted with Aje season after season. If you love a touch of sparkle, look no further. Transeasonal basics and bespoke pieces are all on the menu.

Shop it online:

talulah afd

19. Talulah

Transcend into - Talulah nails the boho luxe look, soft silks and dreamy cuts all brought to life out of beautiful Byron Bay.

Shop it online:

tigerlily afd

20. Tigerlily

Tigerlily's unique swimwear and beachy fashion pieces are immediately distinguishable. The bold prints are polished yet bohemian and each piece is cut in such a way that absolutely flatters the female form.

Shop it online:

Designers to watch

Perth label Dyspnea came into our wardrobe-world in the 2014 New Generation Runway show at Australian Fashion Week. Following the success of the show they debuted their first solo runway at this year's Australian Fashion Week (MBFWA) which has lead to a major buzz amongst fashion editors' and stylists. This BFF duo are definitely the up-and-comers to keep an eye on.

Sydney based Backstage Label have also captured the eyes of fashion girls around the globe in recent months. Off the back of their latest campaign featuring Aussie beauty Mimi Lashiry and their debut runway show at Australian Fashion week earlier in the year, the label is often spotted on the who's who of Australian celebrities and influencers including Jasmin Howell (Friend in Fashion), Tash Oakley (A Bikini A Day) and DJ Dena Kaplan.

Who's Made in Australia?

Which Australian Fashion labels hold the Made in Australia title?

The A-Z of Australian Fashion Designers & Labels

Who else do you need to know on the Australian fashion scene? Browse the ultimate Designer Directory of your dreams when it comes to Australian fashion designers and labels below.

A
AE'LKEMI
AJE
AKIN BY GINGER & SMART
AKIRA
ALANNAH HILL
ALEX PERRY
ALICE MCCALL
ALPHA 60
AM EYEWEAR
AMBER SCEATS
ANGLE DIAMOND DOT
ANNA & BOY
ANNA QUAN
ANY STEP
ARNHEM
ASANOVSKI
ASILIO
ASUAR
AURELIO COSTARELLA
B
BACKSTAGE LABEL
BAILEY NELSON
BASSIKE
BEC & BRIDGE
BHALO
BIANCA SPENDER
BILLABONG
BLACK BY GENG
BLESS'ED ARE THE MEEK
BLUE GLUE BIKINIS
BONDI BATHER
BONDS
BRONX AND BANCO
BY JOHNNY
C
C/MEO COLLECTIVE
C&M
CAMILLA
CAMILLA AND MARC
CANDI SANDERSON
CARENA WEST
CARLA ZAMPATTI
CASLAZUR

CASPER&PEARL
CHRISTIE MILLINERY
CHRISTINA EXIE
CHRISTOPHER ESBER
CHRONICLES OF NEVER
CIARA NOLAN
CLEONIE
COOPER ST
COUNTRY ROAD
CS EDIT X KIRRILY JOHNSTON
CUE
CYNTHIA FRANSISCA
D
DANIEL AVAKIAN
DANIEL K
DE LA MOTTE
DION LEE
DIYANA KOSSO
DORIS Q
DUVENAGE
DYSPNEA
E
EASTON PEARSON
ELLERY
EMMA MULHOLLAND
F
FAITHFULL TEH LABEL
FELLA
FINDERS KEEPERS
FLANNEL
FRIEND OF MINE
FROM BRITTEN
G
GABRIEL LEE
GAIL SORRONDA
GALANNI
GARY BIGENI
GEORGE WU
GINGER & SMART
GOODONE
GYPSEA
H
HAN
HANSEN & GRETEL
HARYONO SETIADI

HAYLEY DAWSON
HAYLEY ELSAERRER
HER THE LABEL
HOLLY RYAN
HOUSE OF CANNON
I
INDAH
INDER DHILLON
INJURY
ISLA BY TALULAH
IVEN TEH
IXIAH
J
JAC+JAK
JACK HUANG
JAGGAR
JAI SAUNDERS
JANNA JONES
JAYSON BRUNSDON
JENNIFER KATE
JETS
JEWELS + GRACE
JOHANNA JOHNSON
JOSH GOOT
K
KAHLO
KARLA SPETIC
KATE SYLVESTER
KEEPSAKE THE LABEL
KIAYA DANIELS
KIT X
KOWTOW
KSUBI
L
LA BIQUINI
LALESSO
LAN YU
LEE MATHEWS
LEROY NGUYEN
LOGVIN CODE
LOVER
M
MACGRAW
MANIA MANIA
MANNING CARTELL
MARIAM SEDDIQ

MAT LEE
MATICEVSKI
MICHAEL LO SORDO
MINISTRY OF STYLE BY BEBE SYDNEY
MINKPINK
MINTY MEETS MUNT
MISHA COLLECTION
MR SHIRTS
N
NICHOLAS
NICOLA FINETTI
NLP
NOBODY DENIM
O
ONE FELL SWOOP
ONTICHA
OPHELIE
OVNA OVICH
P
PAUL NATHAPOL
PEONY SWIMWEAR
PHOENIX KEATING
PIZZUTO
POL
POSSE
Q
QUIKSILVER
R
RACHEL CASSAR
RACHEL ALEX
REALISATION PAR
ROBB & LULU
ROMANCE WAS BORN
ROXY
RUKSHANI
S
SAI SUMAN
SAMANTHA BAILEY
SAMANTHA WILLS
SARA ALJAISM
SCANLAN & THEODORE
SEAFOLLY
SEDUCE
SENSO
SERPENT & THE SWAN

SILK LAUNDRY
SILVIAN HEACH
SIR THE LABEL
SONG FOR THE MUTE
SPELL & THE GYPSY COLLECTIVE
STAPLE THE LABEL
STEVEN KHALIL
STEVIE MAY
STRATEAS.CARLUCCI
SUBOO
SUNDAY SOMEWHERE
SURFACE TOO DEEP
T
TALULAH
TEN PIECES
THE FIFTH LABEL
THE MODE COLLECTIVE
TOME
TONY BIANCO
TY-LR
U
UNIF.M
V
VANESSA MOE
VANISHING ELEPHANT
W
WATSON X WATSON
WAYNE COOPER
WE ARE HANDSOME
WE ARE KINDRED
WHITE SANDS
WILLOW
WISH
WORN
X
Y
YOUSEF AKBAR
Z
ZHIVAGO
ZIMMERMANN
ZINGIBER
ZSADAR
0-9
17 SUNDAYS
1920ONLINE

Retailer shipping times

Now that we know who's who, let’s switch the spotlight to the retailers stocking these Australian fashion designers and labels, and who can get your outfit to you the fastest:

RETAILER FREE SHIPPING DELIVERY TIME EXPRESS SHIPPING DELIVERY TIME IS IT WORTH IT?
THE ICONIC Orders over Next day .95 3-4 Hours Yes!
SURFSTITCH Orders over 1-5 Business days Orders over , free
.95 for orders below
Next day Express shipping, yes!
DAVID JONES Orders over 0 3-7 Business days Next day Min. spend is a little expensive
GENERAL PANTS Orders over , free
for orders below
Next day Orders over , free Next day Yes!
URBAN OUTFITTERS Orders over
for orders below
10-12 Business days 5-7 Business days Standard shipping, yes - if you're prepared to wait
TOPSHOP Orders over £100
£9 for everything else
9 Business days £20 4 Business days Min. spend is a little expensive
ASOS Orders over
for orders below
7 Business days 3 Business days Express shipping, yes!
DISSH BOUTIQUE Flat fee 3-5 Business days Orders over , free
for orders below
1-3 Business days Express shipping, yes!
STYLETREAD Orders over
for orders below
3 Business days .95 3 Hours Same day delivery, yes!

This is a general guide to delivery times based on metro areas within Australia. For further clarification please see the website directly.

Is there a designer or label that we've missed? Please feel free to submit more Australian fashion designers or Australian fashion labels in the comments below.

You might also like: Top 10 Australian swimwear designers



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