1920s gangsters mark a decade of silk suits, diamond rings, guns, booze and broads...
... and gave rise to the modern conception that gangsters and the criminal lifestyle are cool.
This idea still exists, for better or worse.
In the public eye, the 1920s gangster and bootlegger "above the law" lifestyle brought money, fame, nice clothes, women, cars, and homes.
Read a book or watch a gangster movie and the author or director will sweep you away in the romance surrounding the gangster lifestyle and the criminal code of honor.
Quality, high fashion suits and expensive accessories were as much the calling cards of the gangster then as they are today (though I doubt you'd hear the term haute couture being dropped regularly).
In the 1920s, gangster suits like those from Brooks Brothers (American), Brioni (Italian), rich or Gieves and Hawkes (English) would outfit image conscious gangsters.
Along with the flashy suit, the twenties also gave us the best dressed and most famous gangster of all time: Al Capone
Typical fashion for Capone:
The star wore a sumptuous blue suit, accented by a white silk hankie, pearl gray spats and diamond studded platinum watch chain.
The Birth of Gangster Culture
The 1920s plays host to many other organized criminals with expensive suits and flashy names.
The 20's most famous gangsters were: "Scarface" Capone, "Lucky" Luciano, "Bugs" Moran (AKA Jack "Legs" Diamond), and "Dutch" Schultz.
In the 1930s the names became "Pretty Boy" Floyd and "Babyface" Nelson, while the 1940's gives us "Bugsy" Siegal. In more recent years the name parade brings John "The Teflon Don" Gotti, and Salvatore "Sammy the Bull" Gravano.
Every famous gangster has a colorful name to go along with his fine suit. It's also been said that the gangster, as the American public sees him, is a creation of the mass media.
The tailored suit is key to the gangster's uniform.
In his amazing book Inventing the Public Enemy: The Gangster in American Culture, David E. Ruth writes of 1920s gangsters fashion:
"The latest styles marketed the gangster as an avid consumer who invested the time and expense necessary to stay on the leading edge of fashion... his new automobile, his tastefully furnished apartment, his diamond stickpin, his two diamond rings, his beltbuckle... fifty suits of clothes, his twenty five pairs of shoes."
With that kind of extravagant lifestyle, it's no wonder Capone is smiling.
Classic gangster fashion remains as popular with men as the women who adore him.
The American Dream: The Rise of The Criminal Businessman
With the passage of prohibition in 1919, the twenties marked a huge shift in the way gangsters went about their everyday business.
No longer was it good business sense to beat someone over the head with a pipe to rob them of their pocket watch and loose change.
Instead, the mob organized and integrated itself throughout the neighborhoods of Chicago, Detroit, and the boroughs of New York City.
Bootlegging became huge business for the most successful gangsters of the era.
Some of them make millions of dollars a year supplying beer and liquor to the speakeasies around the country.
By becoming feared and respected within their neighborhoods the 1920s gangsters could earn a good living from the public: strong-arming their neighborhoods for small but widespread price increases for groceries and services, then skimming their profits from the providers of these goods.
This way the gangster solidified his presence in urban culture and the true criminal businessman was born.
The Godfather trilogy is the cinematic expression of the "American Dream" come true: Vito Corleone comes to America with nothing. He struggles to make ends meet through legitimate employment, pulls himself up by their bootstraps, organizes a criminal mob of loyal followers, and becomes wealthy and powerful through his daring, cunning, organization, and hard work.
The Corleone family is the poster-child for success outside the box.
In the 1920s gangsters became the American icons of the self-made-man.
Expanding their organizations into illegitimate markets, namely racketeering, bootlegging, and prostitution, these gangsters live life by their own shady but strict code of ethics, but outside of the iron grip of the law.
1920s gangsters fashion owes much of it's rise in the public's consciousness to the prohibition and the newspaper media's love affair with these criminal media darlings.
The modern "gangster" remains the ultimate consumer of everything luxurious and expensive. For the criminal businessman: jewelery, suits, cars, and houses are the spoils of his lifestyle.
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